TourneyCentral: Tweet Inspires Local Student to Design Ace of Cakes Soccer Cake

“Can anyone draw a Maryland blue crab attacking a soccer ball like a monster truck?” That tweet from TourneyCentral.com President Gerard McLean moved 16-year-old Nicole Manzo, a junior at Fairmont High School, to try her hand at designing a cake. McLean forwarded the design to Charm City Cakes, the star of the popular television show, “Ace of Cakes,” on the Food Network.

TourneyCentral.com is using the resulting masterpiece cake to promote their complete end-to-end soccer tournament management system at the upcoming National Soccer Coaches Association of America (NSCAA) Convention in Baltimore, Maryland on January 13-15, 2011. The annual event is a showplace of soccer education, awards and exhibits for soccer coaches and youth tournament organizers nationwide.

The request actually got to Nicole secondhand through her mother Karen Manzo, who is a business associate of McLean’s. According to Karen, Nicole is an “Awesome artist,” whose first job was as a face painter at the Italian Fest. She continues to volunteer for that event and others as time permits. In addition to artistic pursuits, Nicole is a dedicated business student who is, “determined to own her own business some day.” On the extra-curricular front, the younger Manzo is a three-sport athlete spending time competing in field hockey, swimming and track.

ABOUT TOURNEYCENTRAL
TourneyCentral is the only fully integrated, event-focused online solution for youth soccer tournaments. Since 1999, TourneyCentral has been producing web sites that provide youth soccer tournaments with end-to-end integrated experience management for guest teams, from marketing through scoring. In addition, advertising tools provide tournaments with an increased opportunity for advertising and sponsorship revenue as a result of significantly increased traffic to the web site. TourneyCentral will be attending the NSCAA Conference in Baltimore in January 2011. For more information, visit www.tourneycentral.com.

Don’t forget to sell the ham

Listen to the automated attendant you get when you call a Honey Baked Ham store.

I may be just a consumer and not a marketing genius, but I’m thinking Option #1 should be:

“If you’d like to buy a damn ham, press 1”

In your zeal to tell your customers everything you can do for them and be everything they expect, don’t forget to sell the ham!

This post originally appeared on GerardMcLean.com

TourneyCentral announces major updates in 2011

TourneyCentral, the only fully integrated online solution for youth soccer tournaments, announced today it has included several new features in the 2011 release of the popular soccer tournament software. The features will provide additional capability via sophisticated integration with new media, including social media. Soccer players, coaches and fans will be now be able to combine their tournament experiences with their personal Twitter, Facebook and YouTube accounts. TourneyCentral is the only event-focused youth soccer tournament software that provides a complete end-to-end integration solution.

“Our customers continue to ask for leading edge features as the soccer tournament market develops and grows and we continue to respond,” says Gerard McLean, President of TourneyCentral. “At the same time, our competitors have become more aggressive in their attempts to mislead the market regarding our capabilities and strengths. As the established leader in soccer tournament software, it’s time to make another giant step ahead of the market by providing these unique and unparalleled new features.”

In addition to participants, TourneyCentral has also integrated its online DEALS section with advertisers’ social media spaces like Twitter, Facebook and YouTube. Fans can now connect with advertisers in multiple ways, providing a stronger and more robust experience for important sponsors of the software.

“All our advertising for our tournament has moved online,” claims Dan Monahan, tournament director for the Mead Cup. “The tools that TourneyCentral provides for us in their online DEALS area are far more comprehensive than anything we can print in a program. We can sell more quickly, distribute to a wider audience and drive significantly more traffic to our advertisers.”

“We’ve listened carefully to what the core soccer market wants, and this newest release is our response,” says McLean. “We’re making the tournament experience even memorable for our participants by integrating today’s vibrant new media environment even more tightly with TourneyCentral.”

The only solution of its kind that does not rely on external partners to provide functionality, TourneyCentral offers a stable, secure environment for advertisers as well as fans, coaches and players.

ABOUT TOURNEYCENTRAL
TourneyCentral is the only fully integrated, event-focused online solution for youth soccer tournaments. Since 1999, TourneyCentral has been producing web sites that provide youth soccer tournaments with end-to-end integrated experience management for guest teams, from marketing through scoring. In addition, advertising tools provide tournaments with an increased opportunity for advertising and sponsorship revenue as a result of significantly increased traffic to the web site. TourneyCentral will be attending the NSCAA Conference in Baltimore in January 2011. For more information, visit www.tourneycentral.com.

TourneyCentral.com is owned by Rivershark Inc., based in Ohio. Companion and marketing partner properties consist of The Soccer Tournament Review, a blog and iTunes podcast for tournament directors, MyTournamentSpace, a photo-sharing site linked directly into the tournament game schedule and www.ticoscore.com, a single-source database and ranking system for soccer tournaments.

TourneyCentral will be attending the NSCAA Conference in Baltimore in January 2010.

Contact for more information
Gerard McLean
gmclean [at] rivershark.com
937-836-6255

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USPS is missing a large demographic

At the risk of ragging on the US Postal Service a bit, I’ll keep this really short.

The postal staff placed this letter in our PO Box today. At first, I thought it was one of those meaningless surveys where they keep asking how they are doing, like a yappy little puppy. I almost threw it away unopened, but then Twitter went down and I found myself with an extra few minutes to spare. So, I opened the letter.

It appeared they added more services to our PO box. I don’t know what that could possibly mean, but they gave a web address, so I went there.

Nothing new.

Here is what I think the US Post Office should provide to registered corporations. We would even be willing to pay extra for these services.

1) A giant shredder. We could start it up with our PO box key even so that only companies that are buying PO box services could use it. It would have to be strong enough to shred catalogs. Lots of catalogs.

2) A physical mailing address for UPS and FedEx deliveries. It never fails that the only time these outfits want to deliver something that requires a signature is when everyone is out of the office and the receptionist zips out across the street for a quick cup of coffee. I want to be able to have someone send something to 116 W National Rd, Suite 6, Englewood, OH 45322 without having to worry about hitting that three-second window the UPS gives you to race back across the street with three hot lattes and a sticky bun.

3) Email/SMS Text messaging when something is placed in the PO box. You could put a sensor in the bottom of the box that automatically sends out a text when something is delivered. And of course, text message/email for UPS/FedEx as well.

With a lot of companies downsizing their office space and many asking employees to work from home, these services sound like they make sense. The infrastructure (with the exception of the giant shredder) is already in place. The USPS just needs to relax some of their policies a bit. Any legitimate corporation would be able to provide all the documentation needed to control stuff for Homeland Security concerns.

Instead of trying to get us to stuff our business into standard-sized boxes, maybe the USPS needs to be thinking a little more outside theirs.

This post originally appeared on GerardMcLean.com

Dayton leads region in social media adopters

DAYTON – Internet entrepreneur Jeff Pulver strode, or rather, “surfed” his way into Dayton on Sunday, Aug. 22, as part of a road trip promoting 140Conf.com’s event Oct. 20 in Detroit. About two dozen emergent media/social networking and technology denizens met Pulver for a “meet and greet” at Blind Bob’s, 430 E. Fifth St. in Dayton.

“Detroit will show everything we do,” Pulver said summing up what he hoped the Dayton stop would help accomplish.

At Blind Bob’s Pulver was met by Gary Lietzell, Mayor of Dayton, who presented Pulver with a special proclamation from the city. Lietzell hoped that Pulver’s visit would help “Tell the world about us,” and would entrench his commitment to emergent technology and social networking that he pushed during his run for Mayor in 2009.

“I embraced it during my campaign,” Lietzell said of social networking.

Pulver, the Chairman and Founder of pulver.com, is on a week-long trip that will see him traverse the Midwest well ahead of the Detroit event, to be held at The Fillmore Detroit. He has testified before Congress on the importance of social media, and has been a key shaper in the Federal Communications Commission’s efforts on Voice over internet protocol (VoIP) development and its public policy implications.

Many in Pulver’s audience at Blind Bob’s were either using laptops or hand-held devices displaying the vision of pulver.com’s “Exploring the State of Now.” Many followed Pulver’s trip from Columbus, where held a similar event to the one in Dayton, to Dayton via an Ustream feed. Pulver had promised an Ustream or similar feed of his entire Midwest trip.

When asked why he chose Dayton, Pulver proudly stated, “Because when we announced our plans for the trip, Dayton was the first to shout out ‘Please stop.’”

His two-hour event in Dayton was then followed up by a similar event in Cincinnati before he traveled to Indiana on Monday. His trip culminates in Detroit on Saturday, Aug. 28.

Dayton is home to several social media groups, including New Media Dayton (NMD) led by Carole Baker. NMD is an organization that coordinates speakers and regular meet up between social media and business groups in and around the Dayton Area. Another group that has adopted social media tools is Dayton Most Metro (DMM) led by Bill Pote. DMM strives to be the central source of all things happening in Dayton.

Originally published on DogWalkBlog.com