“Who does that,” he asked? But that was not his real question. The answer to that question was simply Google for someone.
I was talking with an associate about an animated instructional video I had found that illustrated how to use a complicated product. The video boiled the product down into its basic functions and presented it clearly and concisely. He wanted an animated video for his product that was equally as complex.
His real question was:
“How do I find someone who knows what I need and want, won’t take me to the cleaners, won’t frustrate me by making me responsible for the tiny details of the project and will just handle it? How do I find someone I can trust?”
Be that person and you have a loyal client for life.
Originally published at GerardMclean.com