What scares business people about social media

This does.

I don’t doubt each one of these folks is an expert at implementing a social media plan for business and the service they are offering is spot on, but as a typical small business owner, the presentation in their profile photos is an immediate turn off for someone who is already apprehensive about someone who may or may not take them to the cleaners selling them something they may or may not need.

Small business people are already scared or apathetic about social media. They don’t need their worst fears confirmed by stereotypes.

Clean up the dress.

Tone down the quirky.

Use your indoor voice.

Wipe your feet.

And put your best foot forward.