Listen to the automated attendant you get when you call a Honey Baked Ham store.
I may be just a consumer and not a marketing genius, but I’m thinking Option #1 should be:
“If you’d like to buy a damn ham, press 1”
In your zeal to tell your customers everything you can do for them and be everything they expect, don’t forget to sell the ham!
This post originally appeared on GerardMcLean.com